Freedom 251 first look

An Indian electronics company has launched a smartphone that only costs Rs 251 – or around £2.60. A little-known company from Uttar Pradesh launched the world’s cheapest smartphone, the Freedom 251.  Freedom 251 is rebranded version of Adcom Ikon 4; Chinese smartphone sold under ‘Make in India’. The Freedom 251, manufactured by Ringing Bells(an agro commodity trading company), launches on 18 February and will bring a ” revolution to the industry,” a company spokeswoman told AFP.

Freedom 251

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Bookings for the Freedom 251 will start from February 18(Thursday) from 6am (online at Freedom 251 official site) and close on February 21 at 8pm.

The company says deliveries will be completed by June 30.

Ringing bells Freedom 251 Specifications

  •  Android 5.1
  • Device with 4-inch display
  • 1 GB RAM
  • 8 GB internal memory
  • Expandable to 32 GB
  • Powered by 1.3 GHz quad-core processor
  • 3.2-megapixel real camera
  •  0.3 megapixel VGA front-facing camera
  • 1450 mAh battery
  • Dual SIM option

Freedom 251 will come with preinstalled apps including Women Safety, Swachh Bharat, Fisherman, Farmer, Medical, WhatsApp, Facebook and YouTube. The features will help in digital inclusion of villagers.

Freedom 251 first look

How to book India’s cheapest smartphone Freedom 251

  1. Visit www.freedom251.com for Booking at 6 AM. Make sure you open the site one hour before atleast as it is expected to have huge traffic.
  2. Click on Add to cart.
  3. Enter Your Full details.(Name, Address Mobile no.etc)
  4. Make Payment with suitable Available options.
  5. Done. That’s it!!

Few more important updates about Freedom251

  • Their website is experiencing heavy traffic issues and not opening for most of the people.
  • Few lucky people are being able to add product to cart.
  • The quantity per person is not limited to one and a user can buy any number of phones but we still advise you to buy 1 piece as they many cancel multiple orders.
  • There are Rs 40 shipping charges per piece of mobile phone. So overall, the phone cost Rs 291.
  • We have heard that “Cash on delivery” is also available but still looking for a confirmation.
  • Finally keep trying to open website –  http://www.freedom251.com or http://52.77.254.56/index.php/cart

The company behind the Freedom 251 said it is being developed in sync with the Modi government’s ‘Make in India’ and ‘Digital India’ initiatives and would help bring down the affordability of smartphones by a large degree. “However, we are not receiving any subsidy from the government or any other official agency,” a senior official of Ringing Bells said.

So how has the company managed to get a near-magical figure for a device that runs on a 1.3GHz quad-core processor device, and comes with a charger, headphones, screen-guard and a one-year warranty while also carrying a 3.2-megapixel back camera, 0.3-megapixel front camera, and a 1450mAh battery?

“We are working on a variety of cost-saving initiatives to keep the cost of the devices lower than its approximate per unit price of Rs 2,500. These include local assembling in India that saves us around Rs 400, large-scale sourcing that saves around Rs 400-500, online sales with no on-ground staff that itself saves us around Rs 500. The rest of the savings come in from an online marketplace that we create on our website by allowing other companies on the platform,” Ashok Chadha of Ringing Bells said.

However, industry experts said the device is being sourced from Adcom, a Delhi-based importer of IT products which is already available at some e-commerce websites, but at a higher cost.

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